How Google Ads agency fees are set, the ranges in the Turkish market and Bilcod's packages, with clear numbers. Your ad budget is not part of these fees; it is paid directly from your account to Google.
Agency fees vary widely with scope, the number of campaigns and the ad budget. The ranges that stand out in published price lists and the proposals we see:
| Segment | Monthly management fee | Setup (one-off) |
|---|---|---|
| Freelancer / small agency | TRY 4,000 - 15,000 | TRY 1,000 - 6,000 |
| Mid-size agency | TRY 12,000 - 45,000 | TRY 10,000 - 30,000 |
| Enterprise / premium | TRY 45,000 - 150,000+ | By proposal |
| Percentage of budget | 10-20% of the ad budget | Varies |
Figures exclude VAT and were compiled from price lists published in November 2026 and the proposals we see; they vary with scope and budget.
In every package the Google Ads account is in your name; you can view the campaigns in the Google Ads dashboard at any time and receive a performance report every month. Large figures include VAT.
For businesses that want to capture demand for one service or in one region.
TRY 17,500
Per month, VAT incl. · TRY 14,583.33 + VAT
Setup (one-off): TRY 9,000 (TRY 7,500 + VAT)
For e-commerce and B2B companies with several services or product groups.
TRY 29,500
Per month, VAT incl. · TRY 24,583.33 + VAT
Setup (one-off): TRY 15,000 (TRY 12,500 + VAT)
For high-budget accounts with many campaign types or several languages.
from TRY 44,500
Per month, VAT incl. · TRY 37,083.33 + VAT
Setup (one-off): TRY 24,000 (TRY 20,000 + VAT)
If we take over an existing account, the setup fee is halved.
Prices last updated:
At Bilcod, the monthly management fee is the higher of the package's fixed fee and 10% of your monthly ad budget. While the budget is small, the fee stays fixed and predictable; as the budget grows, the fee grows in proportion to the extra work.
For accounts with a monthly ad budget above TRY 500,000, the rate is set by proposal. Amounts in the examples below exclude VAT.
| Package | Monthly ad budget | 10% of budget | Monthly management fee |
|---|---|---|---|
| Starter | TRY 40,000 | TRY 4,000 | TRY 14,583.33 + VAT |
| Professional | TRY 150,000 | TRY 15,000 | TRY 24,583.33 + VAT |
| Professional | TRY 300,000 | TRY 30,000 | TRY 30,000 + VAT |
The ad budget appears in the examples only to calculate the fee; it is paid directly to Google, not to Bilcod.
The setup fee is one-off and covers the work needed to get the account live: account and campaign structure, keyword and negative keyword research, conversion tracking, the first ad copy and a staged launch of the campaigns.
If we take over an existing Google Ads account, the setup fee is halved because the account is not built from scratch. The account's history and learning data are kept.
The ad budget is paid directly to Google from the card on your Google Ads account; Bilcod does not handle that payment. The management fee is what you pay for our work and appears separately on our invoice, so you always see the real click costs in your own account.
For the scope of the service and how we work, see our Google Ads management page.
The main factors we look at when preparing a proposal:
We have no minimum ad budget. However, if the monthly budget is below TRY 25,000, the management fee stays high relative to it; in that case we recommend starting with a single search campaign and growing the budget as results come in.
If you combine Google Ads management with our SEO, web design or social media management services, we can apply a discount in the proposal.
There is no minimum term. Because stable results in Google Ads usually take 2-3 months, we recommend working together for at least 3 months; exit terms are written in the proposal.
In Turkey, based on published price lists and the proposals we see, Google Ads management costs roughly TRY 4,000-15,000 per month with freelancers, TRY 12,000-45,000 with agencies and TRY 45,000+ for enterprise scope (excluding VAT). Percentage-based providers usually charge 10-20% of the budget. Bilcod packages start at TRY 17,500 per month (VAT included); the ad budget is separate.
Our packages start at TRY 17,500 per month: Starter TRY 17,500, Professional TRY 29,500, Enterprise from TRY 44,500 (VAT included). The fee is the higher of the package fee and 10% of the monthly ad budget.
No. The ad budget is paid directly to Google from the card on your Google Ads account; Bilcod does not handle that payment. The management fee is invoiced separately.
A fixed fee keeps costs predictable for small and medium budgets; a percentage reflects the extra work on large budgets. We combine the two: a fixed fee while the budget is small, 10% as it grows.
Building the account and campaign structure, keyword and negative keyword research, conversion tracking, the first ad copy and launching the campaigns. The setup fee is one-off and is halved if we take over an existing account.
We have no minimum ad budget. However, if the monthly budget is below TRY 25,000, the management fee stays high relative to it; in that case we recommend starting with a single search campaign and growing the budget as results come in.
The Enterprise package includes one of Meta or LinkedIn ads. In other packages, and for additional platforms, management is quoted separately.
There is no minimum term. Because stable results usually take 2-3 months, we recommend at least 3 months; exit terms are written in the proposal.
Yes. If you combine Google Ads management with our SEO, web design or social media management services, we can apply a discount in the proposal.
The large figures in the packages include VAT; the amount excluding VAT is shown next to them. Amounts in the fee examples exclude VAT.
Tell us about your goals and budget; we'll set out the scope and fee in a written proposal.
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