An SEO service is ongoing monthly work that improves your website's technical foundation, content and authority so that it can be found for the right searches on Google and in AI-powered search tools. At Bilcod we have worked from our office in Kadıköy since 2015, drawing on over 20 years of team experience, and we provide our SEO service across Istanbul and the rest of Türkiye. Our SEO and software teams work under the same roof: when we find a technical problem we do not just report it; once you give us access, we fix it ourselves.
This page explains what our SEO service covers, the order in which the work is done, what we report to you each month and how we work with clients. For pricing, see our SEO pricing page.
What Is an SEO Service?
SEO (search engine optimization) is the set of practices that help search engines crawl a site easily, understand it correctly and show it higher in relevant searches. An SEO service is the professional support that plans this work on your behalf, carries it out and measures the results.
Here is how it differs from advertising: with Google Ads you usually pay per click, and your visibility ends when the budget does. With SEO, the website itself becomes stronger, and the rankings it earns do not depend on an ad budget. In return, SEO takes time to deliver results and needs continuous care. Because search results, your competitors and Google's systems keep changing, SEO is not a one-off project but a service carried out every month.
Search habits are changing too. People no longer ask their questions only in Google's classic results; they also ask Google's AI summaries and tools such as ChatGPT, Gemini and Perplexity. These tools build their answers largely from pages on the web. That is why visibility in AI search (GEO) is not an add-on to our SEO service but a natural part of it.
When Is an SEO Service the Right Investment?
SEO is valuable for any business whose customers look for it online, but it is not always the first step to take. A short framework to help you decide:
- The right time for SEO: your customers search for your service on Google, you want to build a steady source of enquiries for the coming months and you aim to reduce your advertising costs over time.
- Consider advertising first: if you have a new campaign, a seasonal product or need enquiries within a few weeks, Google Ads management delivers faster. You can start SEO alongside it.
- Deal with the website first: if your site is about to be rebuilt, it is more efficient to include SEO in the new site project; some work done on the old site may have to be repeated on the new one.
In the free preliminary analysis we assess together where your site stands and, if needed, recommend taking a different step before SEO.
What Does Our SEO Service Cover?
Our SEO service consists of eight areas of work. How much weight each area gets depends on the state of your site and your goals; we list the scope item by item in our proposal.
| Area of work | What we do | What you receive |
|---|---|---|
| Technical SEO | We identify and fix crawling, indexing, speed, mobile and structured data issues. | A prioritised technical audit report and a list of the fixes made |
| Keywords and search intent | We find out which words your customers use to look for you and the intent behind each search. | A keyword-to-page mapping table |
| On-page optimization | We refine titles, descriptions, heading hierarchy, internal links and image text. | Page-by-page changes |
| Content | We strengthen service, product and category pages and prepare new content that answers your customers' questions. | Published and updated content |
| Authority (backlinks) | We carry out link building to increase your site's credibility in its field. | A monthly backlink report |
| Local SEO | We make your Google Business Profile and the business details on your site easy to find on the map. | Profile and location detail updates |
| Visibility in AI search (GEO) | We structure content clearly enough for AI tools to cite it as a source. | Structured content sections and schema markup |
| Measurement and reporting | We monitor Search Console data regularly and interpret the changes. | A monthly SEO report |
Technical SEO
Technical SEO is the precondition for Google to crawl your site without problems and index it correctly. However good the content is, a page that cannot be crawled or is indexed incorrectly does not appear in search. In the technical audit we look at:
- Crawling and indexing: robots.txt, the sitemap, canonical tags, redirects and error pages
- Speed and page experience: Core Web Vitals, image sizes and unnecessary code; we cover this in detail in how site speed affects SEO
- Mobile friendliness: Google evaluates sites primarily by their mobile version
- Structured data: business, service, product, FAQ and breadcrumb schema
- Site architecture: URL structure, internal links and how many clicks it takes to reach important pages
- Multilingual structure: hreflang tags between language versions and duplicate content checks
We rank the findings by impact and effort. Because our team includes software developers, we apply the fixes directly once you give us access; you do not need to hand the work over to a separate development company. If the platform needs to be rebuilt, we say so clearly and list it as a separate item in the proposal.
Keyword Research and Search Intent
The right keyword is not always the most searched one. Someone searching "what is SEO" wants information, while someone searching "SEO service prices" is close to buying. In our research we look at search volume, competition and intent together, and use competitor analysis to see where there is a realistic opportunity.
The output is a keyword-to-page mapping table: each important group of searches gets a single target page on the site. That way your own pages do not compete with each other for the same search. This problem is called keyword cannibalization, and it is one of the issues we come across most often on growing websites.
On-Page Optimization
For every target page, the title tag, meta description, H1–H3 heading hierarchy, URL, image alt text and internal links are aligned with the target search. The aim is not to repeat the keyword but to make the page's topic clear at first glance to both the visitor and the search engine. The title and description shown in search results also have a direct effect on click-through rate.
Content
Content work runs on two tracks. The first is strengthening your existing pages: filling gaps and updating outdated information on service, product and category pages. The second is new content: guides and blog posts that answer the questions your customers ask before they buy.
In our content we use your industry's terms correctly, support claims with sources and show author and update information clearly. Google's content guidance asks for exactly this: writing that is made for people first, not for search engines, and that covers the topic in real depth. We explain how a good page is put together in how website content should be written. We set the monthly content scope in the proposal according to your goals.
Authority and Link Building
When Google assesses how trustworthy a site is, it also takes into account the links other sites give it. That is why our SEO service includes link building to increase your site's authority in its field. We share the links earned in a separate report each month. For the basics, see our article what is a backlink.
Local SEO
For businesses looking for customers in a particular city or district, map results matter at least as much as organic results. Google ranks local results by relevance, distance and prominence. In local SEO we organise the category, service and opening hours information in your Google Business Profile, and make sure your business name, address and phone number are written exactly the same on your site and your profile. This consistency helps Google match your business to the right location.
Visibility in AI Search (GEO)
GEO (generative engine optimization) means preparing content so that AI-powered search tools can show it as a source. When these tools build an answer, they favour short, clear sections that make sense on their own. So we add clear definitions, question-and-answer sections and comparison tables to content, and mark up your business information with structured data. Read more in our guide to GEO.
In its guide to AI features, Google states that there are no additional requirements to appear in AI Overviews or AI Mode and that SEO best practices remain relevant. In other words, GEO is built on top of solid SEO work. Which source an AI tool shows is that tool's own decision, so we do not guarantee citations.
Types of SEO Service: The Focus Depends on Your Site
The basic steps of SEO are the same on every site, but the emphasis shifts with the type of site and the target market.
SEO for Corporate and B2B Websites
On corporate websites, what matters is not the number of visitors but the right company asking for a quote. We structure product and service pages around the terms a decision-maker would search for, and connect quote and contact forms to measurement. The site's foundation is part of the job too: building SEO in from the start of a corporate web design project takes less effort than adding it later.
E-Commerce SEO
E-commerce sites have hundreds, sometimes thousands, of pages. The hierarchy of category and product pages, whether filter and sort URLs should be indexed, how out-of-stock products are handled and product schema are decisive here. Using the manufacturer's product description as it is is also a common mistake: the same text is published on dozens of sites, so it does not help your page stand out. If you need a platform, see our e-commerce solutions.
SEO for Local Businesses
For businesses that serve an area, the goal is to appear in "district + service" and "near me" searches. Map listing, local content and consistent business information work together here. We do not recommend creating near-identical pages for every district: in its spam policies, Google defines pages that target different regions but funnel users to the same place as "doorway pages".
Multilingual and International SEO
For companies that sell abroad, every language and market is a separate search landscape. A literal translation of a Turkish keyword may not be the term people actually use in the target country, so we carry out keyword research separately for each market. Language versions are linked with hreflang tags, and each language has its own URLs and its own content.
SEO for Website Redesigns and Migrations
Mistakes made while redesigning a site or changing its domain can quickly wipe out rankings built up over years. Before the migration we extract the old site's indexed URLs and prepare a permanent (301) redirect map that connects each old URL to its new equivalent. After launch we closely monitor crawl errors and ranking changes in Search Console.
How Does an SEO Service Work? Our Process Step by Step
- Free preliminary analysis and first meeting. Before we meet, we take a brief look at your site's technical condition and its current visibility in search results. In the first meeting we discuss your goals, competitors and priorities. The preliminary analysis is free and places no obligation on you.
- Scope and written proposal. We set out in writing how much weight each area of work will get, the target pages and the monthly fee.
- Access. Search Console and Analytics accounts are opened in your name, and we access them with permissions you grant. If you already have the accounts, simply granting access is enough.
- Technical audit and fixes. In the first weeks we audit the site and start fixing the priority issues.
- Keyword-to-page mapping. We define the target searches and confirm the target page on the site for each.
- Page improvements and content. We refine target pages, prepare missing content and publish it.
- Authority work. We carry out link building and report the links earned.
- Monthly report and continuous improvement. Each month we report the work done and the Search Console data, and adjust the focus of the work based on the results.
What Is in the Monthly SEO Report?
The report we send you at the end of each month includes:
- Work done: the technical fixes made that month, the pages edited and the content published
- Search Console data: impressions, clicks, click-through rate and average position for target searches
- Indexing status: pages that are indexed and pages left out, plus any crawl errors
- Backlink report: the external links earned that month
Because the Search Console and Analytics accounts are in your name, you can also look at the data yourself at any time.
How We Work With You
- No minimum term. We do not ask for a long-term commitment; you can end the work with 30 days' notice.
- Your accounts, your data. The Search Console and Analytics accounts are in your name; when the work ends, your data stays with you.
- Written scope. The work to be done is listed item by item in the proposal.
- Direct communication. You talk directly to the team doing your work.
- In Kadıköy or remotely. We can meet at our office by appointment and work remotely with clients outside Istanbul and abroad.
The effect of SEO builds up over time. So although we do not put a minimum term in the contract, we recommend working together for at least six months for lasting results.
What to Expect From an SEO Service, and What Not to Expect
No SEO service can guarantee a specific position on Google. Google's own guide, Do you need an SEO?, states plainly that no one can guarantee a #1 ranking on Google and warns against those who do. That is why we do not give ranking guarantees.
What you should expect instead: technical issues resolved, target pages clarified, content strengthened regularly and all of this visible in the monthly report. How fast results come depends on competition in your industry, your site's starting point and the searches you target. The effect of technical fixes can show within weeks as Google recrawls the pages; for highly competitive searches, progress takes months.
We cover the questions to ask before choosing an SEO provider in our guide to choosing an SEO agency.
Common Mistakes in SEO Work
When we take over a site for a new SEO engagement, these are the mistakes we most often find:
- Measuring success by rankings alone. If a keyword you rank first for brings no sales, the target may have been chosen wrongly. Impressions, clicks and form conversions should be tracked together.
- Creating several pages for the same keyword. The pages compete with each other and none of them grows stronger.
- Producing copy pages for every district or city. Google may find these pages low-value and leave them out of the index, and they can hurt how the site is assessed as a whole.
- Not setting up redirects when redesigning a site. Old URLs return 404 errors and accumulated rankings are lost.
- Having accounts opened in the agency's name. When the work ends you may lose access to your historical data.
- Publishing unchecked automated content. Google's spam policies treat producing large numbers of pages that add no value for users as spam.
What Determines the Price of an SEO Service?
The monthly fee for an SEO service depends on the scope of the work rather than a fixed package price. The main factors that shape the proposal are:
- The size and technical condition of the site
- Competition in the industry and the difficulty of the target searches
- The target market: local, nationwide or international
- Content needs and the number of languages
- The intensity of link building
We state the exact fee in a written proposal after the preliminary analysis. You can find the starting price of our packages and market price ranges on our SEO pricing page. When you combine SEO with our web design or Google Ads management service, we can offer a discount in the proposal.
How Do SEO and Google Ads Work Together?
SEO and advertising are not alternatives; they complement each other. Advertising makes a new service or campaign visible immediately, while SEO builds a lasting channel that reduces dependence on ads over time. Search term data from ad campaigns also shows which keywords SEO should prioritise. When the same team manages both channels, it is easy to see whether ad budget is being spent unnecessarily on searches where you already rank well organically.
For questions about our SEO service, fill in our contact form or call us on +90 216 706 07 16. We prepare your free preliminary analysis before the first meeting.
This page was prepared by the Bilcod Team. Last updated: 8 November 2026.
Frequently Asked Questions
What does an SEO service do?
An SEO service makes your website visible on Google and in AI-powered search tools for the searches your customers use. Unlike advertising, the visibility earned does not require paying per click. As the technical foundation, content and authority grow stronger together, the site can appear in more searches and in higher positions, which reduces dependence on an advertising budget.
How long does it take to see results from an SEO service?
It depends on the industry, the competition and the site's starting point. The effect of technical fixes can show within weeks as Google recrawls the pages. For highly competitive searches, lasting progress takes months. That is why we recommend planning SEO as work of at least six months. You can see the work done in the monthly report from the first month.
Do you guarantee a first-place ranking on Google?
No. Google's own guide also states that no one can guarantee a first-place ranking on Google. Rankings are decided by Google's systems, and your competitors' work affects the outcome too. Instead of a guarantee, we set out the work to be done, the target pages and the reporting in writing in our proposal.
Is there a minimum contract term?
No, we have no minimum term. You can end the work with 30 days' notice. Because the effect of SEO builds up over time, we recommend working together for at least six months for lasting results, but we do not make this a contractual condition.
What does the free preliminary analysis cover?
In the preliminary analysis we take a brief look at your site's technical condition and its current visibility in search results. We share the main issues and opportunities with you in the first meeting. The preliminary analysis is free and requires no commitment.
You did not build our website. Can we still use your SEO service?
Yes. We can work on sites built with WordPress, ready-made e-commerce platforms or custom software. Technical fixes require access to the site's admin panel or code. If the platform does not allow a particular fix, we state this clearly in the report and suggest another workable approach.
Is visibility in AI search included in the service?
Yes. We structure your content clearly enough for AI-powered search tools to cite it as a source, add sections such as definitions, questions and answers and tables, and mark up your business information with structured data. Which source these tools show is their own decision, so we do not guarantee citations.
What is in the monthly report?
The report covers the technical fixes and content work done that month, impressions, clicks and average position for target searches, indexing status and the backlink report. Because the Search Console and Analytics accounts are in your name, you can also access the data yourself at any time.
Can we use your SEO service from outside Istanbul?
Yes. The entire SEO service can be delivered remotely; we work with clients in other cities across Türkiye and abroad via video calls and email. If you are in Istanbul, we can also meet in person at our office in Kadıköy by appointment.