Strategy and Content Calendar
We define the audience, brand voice and content themes. The monthly calendar covers campaign periods, platform-specific formats (posts, carousels, reels, stories, articles) and publishing days.
Social Media Management
Corporate Social Media Management
Strategy, content production, community management and ads for corporate brands and B2B companies. Every post is approved by you before it goes live; the accounts stay in your name.
What Is Social Media Management?
Social media management covers everything a brand does on its social accounts: setting strategy, planning and producing content, publishing, talking to followers, running ad campaigns and measuring results. The goal is not to post regularly for its own sake; it is to reach the right audience, build trust and connect that to demand on your website.
Our team works mainly with corporate brands and B2B companies. In our experience, LinkedIn is the most efficient way to reach decision-makers in B2B, while end users and job candidates are mostly reached on Instagram and YouTube. So instead of pushing the same content everywhere, we plan around where each audience actually is.
Social media works best alongside your other channels. Ads are tracked together with our Google Ads management, content with our SEO work and traffic with your website, all in the same measurement setup.
- YouTube
- TikTok
- X (Twitter)
What Does Social Media Management Include?
The scope depends on your needs; every proposal lists exactly which items are included.
Visual and Video Production
On-brand designs, short videos, informative carousels and story templates. AI-assisted ideas and drafts, always reviewed by a human editor.
Community Management
Replies to comments and messages, a pre-agreed response flow for negative comments and crises, and tracking of tags and brand mentions.
Ad Campaigns
Meta (Facebook and Instagram), LinkedIn and TikTok ads: audience setup, remarketing, lead forms and budget optimisation. The ad budget is paid directly from your account to the platform.
Compliance Checks
Every post is checked before publishing for advertising disclosure, copyright, personal data and commercial messaging rules.
Measurement and Monthly Report
Reach, engagement, follower quality, website traffic and leads, each with the actions planned for the following month.
Our Approach by Platform
Each platform has a different audience and content language. For corporate brands, we set out their roles like this:
| Platform | Role for a corporate brand | Main content types |
|---|---|---|
| Reaching decision-makers, showing expertise in your sector, employer branding | Industry insights, case summaries, content support for executives' posts, document (PDF) posts | |
| Brand visibility, visual storytelling for products and services, team and culture | Reels, carousels, stories, highlights | |
| YouTube | Topics that need longer explanation, product demos, searchable video content | Product and how-to videos, Shorts |
| TikTok | Visibility for brands that want to reach younger audiences | Short, trend-format videos |
| X (Twitter) | Following the agenda, quick announcements and customer communication | Short announcements, live event coverage |
| Local communities and ad reach | Events, announcements and ad campaigns |
You do not have to be on every platform. Using your resources consistently on a few platforms works better than posting sporadically on many.
The First 90 Days: How We Start
- 1
Days 1-30: Analysis and plan
Analysis of your current accounts and competitors, audience and brand voice, measurement setup (link tagging and conversion tracking), the first monthly content calendar and the approval flow.
- 2
Days 31-60: Publishing and first tests
Regular publishing to the calendar, community management begins, first small-budget ad tests and a comparison of content types.
- 3
Days 61-90: Measurement and scaling
A 90-day report showing which content and audiences worked. What works is scaled up; what does not is dropped.
Compliance on Social Media: What We Check Before Publishing
Social media posts are subject to advertising and data rules too. Before publishing, we check every post against these points:
- Advertising disclosure
- Influencer and partnership posts must clearly state that they are advertising. Turkey's Advertising Board has published detailed guidelines for social media influencers.
- Customer reviews and ratings
- A 2026 amendment to Turkey's Regulation on Commercial Advertising and Unfair Commercial Practices banned the use of unverified consumer reviews and ratings in advertising. We review posts that include reviews or ratings with this in mind.
- Personal data
- Personal data collected through ad forms or messages requires a privacy notice under Turkey's data protection law (KVKK); forms link to that notice.
- Commercial electronic messages
- Sending promotional SMS or email to contacts collected on social media requires prior consent and registration with Turkey's Message Management System (İYS).
- Copyright
- We check licences for music, images and video; unlicensed content is not published.
These checks do not replace legal advice; where needed, we work together with your lawyer.
Which Metrics Do We Report?
Follower count alone is not a goal. The monthly report shares these metrics together with next month's actions:
Reach and impressions
How many people the content reached, and how much came from ads.
Engagement
Saves, shares and comments, which say more than likes.
Follower quality
Especially on LinkedIn, the industries and job titles of your followers.
Website traffic
Visits from social media and what those visitors do on your site.
Leads
Enquiries that arrive through forms, messages and calls.
Ad efficiency
Cost per click and cost per lead.
Because the accounts are in your name, you can also check the metrics in each platform's own dashboard without waiting for month end.
What to Look for in a Social Media Agency
- Do the accounts and content archive stay in your name?
- Are posts sent to you for approval before publishing?
- Does the report cover only likes and followers, or website traffic and enquiries too?
- Is content production (design, video, copy) done by the agency's own team?
- Are the ad budget and the service fee separate and clear?
- Does the agency know the rules on ad disclosure, copyright and personal data?
- Are the contract term and exit terms in writing?
For a broader checklist on choosing an agency, see our digital agency guide.
How Is Social Media Management Priced?
There is no single price for social media management; the proposal is based on the scope. The main factors are:
- The number of platforms managed
- Monthly content volume and type (video takes more work than design)
- The scope of community management and response times
- Whether ad management is included (the ad budget is separate from the service fee)
- Whether photo or video shoots are needed
Every item is listed separately in the proposal.
The Bilcod Difference
Why Bilcod for Social Media?
- Accounts and the content archive always stay in your name
- Every post is approved by you before it goes live
- Pre-publishing compliance checks: ad disclosure, copyright, data protection
- Ads and organic content in one team, connected to your website and SEO
- Your account manager replies within 24 hours on business days
- Our team's 20+ years of digital experience
Frequently Asked Questions
What is social media management?
It is the planned handling of strategy, content production, publishing, follower communication, ads and measurement on a brand's social media accounts by a dedicated team.
What is different about corporate social media management?
For corporate brands, posts speak not only to customers but also to decision-makers, partners and job candidates. That makes LinkedIn, approval flows, a consistent brand voice and compliance checks more important.
How many posts should we publish per month?
There is no single right number; it depends on the platform, the audience and your content resources. Consistency matters more than volume. We set the number together in the first month's plan and adjust it after 90 days based on the data.
Whose name are the accounts in?
The accounts and the content archive are always in your name. We work through each platform's authorised-user access; if you end the engagement, you simply remove our access.
Do posts come to us for approval before publishing?
Yes. The monthly calendar and the final version of every post are sent for your approval; nothing is published without it.
What do you check in influencer partnerships?
We make sure the content is clearly disclosed as advertising, that claims can be backed up, and that the music and images used are licensed.
When will we see results?
With ad support, the first data arrives within a few weeks; organic growth builds over months. At the end of the first 90 days you see in numbers which content and audiences worked.
How much does social media management cost?
The price depends on the number of platforms, monthly content volume and type, the scope of community and ad management, and whether shoots are needed. After understanding your needs, we prepare a proposal that lists every item separately.
Let's start growing your social media.
Tell us about your goals and current accounts; we'll set out the scope and first steps in a written proposal.
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